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Journey Through
PAKISTAN

Duncan Willetts, Mohamed Amin and Graham Hancock


A large-format hardback book. Portraying a journey through the subject country and acts as a stimulus to tourism, as well as being the ideal souvenir of a visit.


Journey Through
UGANDA

David Pluth and Philip Briggs

A large-format hardback book. Portraying a journey through the subject country and acts as a stimulus to tourism, as well as being the ideal souvenir of a visit. Photographs by:
David Pluth Text by:Philip Briggs and Roger Barnard



Introduction
The in-flight magazine of Air Seychelles provides a not-to-be missed opportunity for advertisers wishing to expand their sales in the African and international markets.

Silhouette, the in-flight magazine of Air Seychelles, sets new benchmarks for photographic and writing excellence. It combines the best of international colour photography with entertaining and informative articles. The result is a top quality, full-colour magazine widely acclaimed as one of the best publications of its kind.

Silhouette serves a unique airline. Air Seychelles is the smallest international airline in the world – as noted in the Guinness Book of Records – but its fleet is one of the most modern and its standards of service among the very best.

30,000 copies of Silhouette are printed for every issue – published twice a year – and distributed in seat pockets as a complimentary in-flight service.

Copies are also distributed in travel agents, tour operators, and all Air Seychelles offices around the world. Based on extensive market research, it has been estimated that each issue is read by up to 600,000 people.



Air Seychelles, the Seychelles’ national carrier and largest operating carrier in the country. Air Seychelles is the main supporter of the Seychelles tourism economy, ensuring that the islands are connected to key destinations in Europe, Far East and Africa.

The airline has an expanding route network. Its two Boeing 767-300ER operate scheduled fl ights to and from London (Heathrow), Paris (Charles de Gaulle), Frankfurt, Johannesburg, Rome, Singapore and Mauritius. In May and September 2010 Air Seychelles, will take delivery of Boeing 787 Dreamliner.

Each year, thousands of passengers discover the extraordinary beauty of the Seychelles Islands, thanks to Air Seychelles’ inter-island network. This operates scheduled fl ights to Praslin, Bird, Denis, Desroches and Fregate, using three De Havilland Twin Otters (DH6) and two Shorts 360.

In line with the global airline market trend, Air Seychelles has introduced on-line booking. The system can be accessed at www.airseychelles.com and its easy convenience enables the airline to reach a diverse range of customers.

Seychelles is widely recognised as one of the most affluent holiday destinations in the world. Its high cost accommodation and facilities make it an exclusive destination for a prime A-B consumer audience those with money to spend on luxurious living. More than 200,000 passengers a year fly

Air Seychelles in search of leisure and entertainment in the beautiful Islands of Seychelles.


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Advertising rates
Rates per insertion (Sterling Pounds)

 

Colour Black & White

Backcover

£ 5,000

Inside Back Cover

I£ 4,175

Inside Front Cover

£ 4,175

Double page

£ 6,000

Full page

£ 3,640 £ 2,810

Half page

£ 2,700 £ 1,980

One-third page

£ 1,735 £ 1,620

One-quarter page

£ 1,590 £ 1,420
Deadlines
Advertisements in the form of digital artwork must be lodged with the publisher’s advertising representatives no later than 30 days prior to the date of publication of the first issue in which an insertion is booked. Advertisements for which artwork are to be prepared by the publisher must be lodged in the form of copy no later than 60 days prior to the date of publication of the first issue in which an insertion is booked.

Special positions
Guaranteed special position (e.g. facing contents page, facing or within a specified feature): plus 16%. Facing duty-free listings or within duty-free listings: plus 16%.

Cancellation in writing: 60 days
COLOUR: Four months proceeding publication. SERIES: Full payment on one or two issues will be levied if series discount

Agency commission 16%

Publication dates:
January, July

Discounts and Surcharges
The above rates are valid throughout. A discount of 10% will apply for space booked for a minimum of four consecutive insertions.

Cancellations
Cancellations of, or amendments to advance bookings will only be accepted in writing 14 days prior to publication dates.


 


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