introduction
The
in-flight
magazine
of
Ethiopian
Airlines
provides
a
not-to-be
missed
opportunity
for
advertisers
wishing
to
expand
their
sales
in
the
African
and
international
markets.
1983
selamta,
the
in-flight
magazine
of
Ethiopian
Airlines,
combines
informative
and
entertaining
writing
with
superb
colour
photography.
Travel
and
business,
sport
and
history,
news,
views,
and
much
more,
are
combined
in
an
imaginative
and
refreshing
way.
The
result
is
a
top
quality,
fullcolour
magazine
widely
hailed
as
one
of
the
best
publications
of
its
kind.
70,000
copies
of
the
magazine
are
distributed
quarterly
in
seat
pockets
as
a
free
in-flight
service.
Copies
of
each
magazine
are
also
distributed
free
of
charge
in
the
departure
and
arrival
lounges
of
Addis
Ababa
|
International
Airport,
Ethiopian’s
international
and
domestic
offices
and
at
travel
fairs.
It
has
been
estimated
that
each
issue
is
read
by
up
to
400,000
people.
Ethiopian
is
one
of
the
most
established
and
largest
100%
African-ownedairlines,
having
been
in
continuous
operation
since
1946.
The
new
motto:
“Africa’s
World
Class
Airline”
expresses
Ethiopian’s
vision
of
serving
its
customers
at
a
world
class
level.
Through
the
growing
Addis
hub,
Ethiopian
Airlines
continues
to
be
the
link
between
Africa
and
the
Middle
East
and
Gulf
region,
Asia,
Europe,
the
Far
East,
North
America
.
.
.
and
more.
Ethiopian’s
unique
quality
lies
in
its
extensive
African
network
and
the
direct
connections
that
it
offers.
The
airline
operates
a
modern,
and
growing,
fleet
of
aircraft.
It
has
six
Boeing
767-300
ERs
for
long-haul
passenger
services,
five
Boeing
737-700s,
five
Boeing
757-260
and
one
Boeing
737-260
for
medium-range
passenger
services.
Five
Fokker
50s
and
two
DHC
Twin
Otters
cover
the
domestic
routes.
Two
Boeing
757-260
Freighter
are
used
for
cargo.
Ethiopian
is
also
the
first
African
airline
to
order
the
all-new
Boeing
787
Dreamliner
of
which
it
has
10
on
order
due
for
delivery
starting
from
2008.
In
addition
to
the
exciting
plans
for
fleet
expansion,
the
state-of-the-art
cargo
terminal,
maintenance
hangar
and
the
new
Bole
International
Airport
have
opened
doors
for
more
growth
opportunities.
For
the
convenience
of
it’s
passengers,
Ethiopian
has
introduced
online
booking,
which
can
be
accessed
at
www.ethiopianairlines.com.
This
convenience
enables
the
airline
to
reach
a
diverse
range
of
customers.
Very
soon
selamta
magazine
will
be
accessible
on-line.
With
close
to
2
million
passengers
carried
each
year,
Ethiopian
Airlines
is
the
carrier
of
Africa’s
elite
and
large
numbers
of
non-Africans
doing
business
on
this
continent.
Wealthy
Africans
are
conspicuous
purchasers
of
consumer
goods
and
represent
a
lucrative
market
for
a
lot
of
products.
The
African
elite
are
also
decision-makers
for
their
respective
governments
and
companies,
responsible
for
purchasing
a
wide
range
of
goods
required
by
the
economies
of
developing
countries. |
